WESTBOUND ROAD, LLC
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Profitable, High-Growth Insurance
Pay-Per-Call Marketing Agency |
​$5.6M+ TTM Revenue

U.S.-based, fully remote performance marketing company
​operating in the insurance space.

Business Highlight:

sign nda to learn more
Asking Price: $2,100,000
 Owners Open to Full Transition Support. All Serious Inquiries Encouraged

A Profitable, Scalable Insurance Pay-Per-Call Business
​

This Company is a U.S.-based, fully remote performance marketing company operating in the insurance space. The business runs on a proven pay-per-call model. Publishers generate qualified, consumer-initiated inbound insurance calls, the Company tracks, routes, and optimizes that volume, and insurance buyers, including agencies, carriers, and licensed providers, purchase the calls they need to grow.

Founded by a team of serial entrepreneurs with 15+ years of combined experience building, scaling, and exiting performance marketing businesses, the Company has scaled to a $5.6M+ trailing twelve month revenue run rate while remaining lean, asset-light, and largely automated. Current ownership devotes only a modest number of hours per week to the business. Day-to-day operations run independently, and growth has come primarily through organic referral.

Highlights

✅ TTM Revenue: $5.6M+
✅ TTM Net Income/SDE: $633K+ (11% margin)
✅ ~60 active insurance buyers and ~50 active publishers
✅ 100% US-based revenue
✅ Fully remote, asset-light operating model
✅ Exposure to major annual insurance enrollment periods that create predictable, elevated payout demand cycles

About the Business

Trust-first reputation in a niche where trust is the scarcest asset. Near-zero buyer churn, with most new relationships arriving by word of mouth.

Lean, high-margin spread-based model, with publisher and media cost on one side and insurance buyer payout on the other.

Real, well-documented headroom for growth, including live call transfers, web and lead-gen expansion, in-house media buying, additional insurance verticals, and a buyer base that is still under-penetrated relative to the Company's publisher supply.

A deliberate, proactive sale by an experienced ownership group, who built the business with a clean, professional transition to a strategic buyer in mind from day one.

Industry Growth & Tailwinds

The insurance performance marketing space is growing fast, and this business sits right in the middle of it.
  • The US pay-per-call market is roughly a $12 billion industry, growing at close to 16% a year
  • The broader insurance lead generation ecosystem is estimated at $5.2 billion to $6.8 billion annually across all major sub-verticals
  • Final expense and life insurance premiums grew 32% industry wide last year, with policies sold up 25%
  • Medicare Advantage enrollment has reached 35 million people, or 55% of everyone eligible, and is still climbing
  • More than 23 million Americans are enrolled in ACA marketplace plans every year, keeping demand steady year after year

As more insurance advertisers shift ad budget toward performance-based acquisition and away from traditional media, a business built the way this one is built stands to benefit directly.

Asking Price: $2.1M
Priced below where comparable insurance marketing businesses of this size have transacted in 2026, even before crediting the Company's forward growth trajectory.


​Sign the NDA to receive the full Confidential Information Memorandum (CIM) and take the next step toward owning this exciting business!
> sign nda to learn more

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Westbound Road, LLC
1623 Central Avenue, Suite 18
Cheyenne, WY 82001

Designed by​ Willow Digital Marketing
  • Buy (All Listings)
    • For Sale Over $1M >
      • High-Growth Insurance Pay-Per-Call Marketing Agency
      • Premier Online Art & Design Education Platform
      • Leading Energy Transitions Media Platform
      • Rapid Growth EdTech CRM & School Enrollment Marketing Platform
    • For Sale Under $1M >
      • Multi-Brand DTC Health and Wellness Portfolio
      • Patented Sports and BBQ Brand
      • AI Content Intelligence Platform
      • Luxury Boat Charter Business at Lake of the Ozarks
      • Childrens Language Learning Book Subscription
      • Fast-Growing AI Media Platform
  • Sell My Business
    • What's My Business Worth?
  • Your Advisory Team
    • About
  • Referral Program
  • Contact
  • Client Success Stories
  • Media
    • Blog