WESTBOUND ROAD, LLC
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Multi-Brand DTC Portfolio with $3.2M in Gross Platform Health & Wellness Sales

- Eight consumer health brands, no inventory and 93% product margins -

Business Highlight:

Asking Price: $795,000 
Partial Seller Financing Available to Qualified Buyers
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Eight direct-to-consumer health and wellness brands across six categories, distributed through a national affiliate network built over several years, and offered without a penny of inventory cost to carry.

Product is fulfilled on demand. There is no stock sitting in a warehouse, no obsolescence exposure, no minimum order commitments, and no working capital build required to grow. For a physical products business moving over $3 million in gross platform volume, that is rare, and it means a buyer's capital goes toward growth instead of goods.

​✅ TTM Gross Platform Sales: $3.2M+
✅  TTM Revenue: $1,042,232
✅  TTM Seller's Discretionary Earnings: $327,075
✅  Asking Price: $795,000
✅  Inventory Required: $0

What Makes This Business Stand Out
  • Eight brands, six health categories. Blood sugar, cognitive health, prostate health, dental health, weight management, and joint health. Seven offers live, an eighth launching in November and included in the sale.​
​
  • Exceptional product economics. Product costs run $2.33 to $5.71 per bottle against package pricing of $158 to $294.

  • Distribution that took years to build. Hundreds of affiliate partners across ClickBank, BuyGoods, JVZoo, and others. Actively managed through a quarterly partner audit, a partner gifting program, and white-glove service for top producers. All accounts transfer to the buyer.

  • A recurring revenue engine already installed. A continuity subscription sits as an upsell inside every funnel, converts 38% of trials to paid, and bills $97 every 30 days against $12.71 of product cost.

  • Owned audience rebuilt and compliant. 17,000 email subscribers and a fully compliant SMS program, both rebuilt in 2026 and managed by one of the strongest teams in the category. 

  • Clean regulatory history. No FTC or FDA warning letters, no state attorney general or NAD inquiries, no platform enforcement actions, no litigation, and no advertising account restrictions.

  • A proven launch system. A repeatable process for taking a new offer from concept to live traffic, covering copy, creative, funnel build, and affiliate rollout. Three offers launched in the last twelve months.​​

  • Lean and asset-light. A specialized contractor bench rather than a payroll. Fixed monthly overhead outside of leadership runs under $3,000.

The Growth Opportunity

Customer acquisition has been almost entirely affiliate-driven. Affiliate partners capture roughly 65% of every order they originate.

Traffic a buyer drives itself carries no affiliate commission and no network fee, which means the same product at the same price returns approximately three times the net revenue. The funnels, creative, fulfillment, and payment infrastructure needed to convert that traffic are already built and proven.

For an acquirer with an in-house media buying team, or the capital to build one, this is the entire thesis. Everything is in place except the traffic.

Additional identified opportunities include international expansion using existing fulfillment, continuity retention marketing, portfolio expansion into new health categories, and growth of the owned subscriber base.


Leadership and Transition

The executive who runs every operational and revenue-generating function is available to continue with the business, as a contractor, upon buyer election and mutual agreement. She will consider a term-based contract committing two to three years to the right owner.

A buyer who prefers a clean handover can take a standard 30-day transition instead, with an option to retain her on retainer beyond that window for continued training.

Ideal Buyer
  • Direct-response, supplement, or DTC operators seeking proven brands and immediate distribution
  • Consumer products holding companies and private equity platforms adding brands with no inventory to absorb
  • Entrepreneurs seeking an owned, operated asset with leadership already in place
  • Companies entering direct response who want funnels, affiliate relationships, and platform accounts in one transaction​

Sign the NDA to receive the full Confidential Information Memorandum (CIM) and take the next step toward owning this exciting business!
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Westbound Road, LLC
1623 Central Avenue, Suite 18
Cheyenne, WY 82001

Designed by​ Willow Digital Marketing
  • Buy (All Listings)
    • For Sale Over $1M >
      • High-Growth Insurance Pay-Per-Call Marketing Agency
      • Premier Online Art & Design Education Platform
      • Leading Energy Transitions Media Platform
      • Rapid Growth EdTech CRM & School Enrollment Marketing Platform
    • For Sale Under $1M >
      • Multi-Brand DTC Health and Wellness Portfolio
      • Patented Sports and BBQ Brand
      • AI Content Intelligence Platform
      • Luxury Boat Charter Business at Lake of the Ozarks
      • Childrens Language Learning Book Subscription
      • Fast-Growing AI Media Platform
  • Sell My Business
    • What's My Business Worth?
  • Your Advisory Team
    • About
  • Referral Program
  • Contact
  • Client Success Stories
  • Media
    • Blog