Business Highlight:
SOLD!
Growth Ready Fitness Brand With Turnkey Certifications
Barre fitness education company that provides the foundation and tools necessary to develop great barre instructors. Its course offerings are available both in-person and online allowing us to create worldwide participation. They know what it takes to create a quality instructor who can attract the highest volume of class participants and they take great pride in sharing this knowledge.
✅ Competitors: Barre Above, Barrecertification, Booty Barre
Company Features:
Business model and pricing
• One-time purchase items range anywhere from $25 - $395.
• Approximately 2 new workshops or certifications are added each year.
• There are currently 18 workshops and certifications, three are in Spanish.
• Topics for one-time purchases include primary barre instructor training, barre anatomy, prenatal & postnatal, choreography with common barre class props, advanced cueing and more.
• Members pay $19.99/month or $169.99 annually. Legacy members pay $14.99 or $119.99.
• New content is uploaded each week and old content is rarely removed.
• There are currently 191 barre themed classes on Barre Now and 235 “Tracks”. Tracks are single songs choreographed 100% to the music.
• Each class/track is accompanied with a short choreography review video, download of the written choreography, and link to the playlist used.
Tech stack this product is built on: Squarespace, uScreen, Shopify, Zapier
Growth Ready Fitness Brand With Turnkey Certifications
Barre fitness education company that provides the foundation and tools necessary to develop great barre instructors. Its course offerings are available both in-person and online allowing us to create worldwide participation. They know what it takes to create a quality instructor who can attract the highest volume of class participants and they take great pride in sharing this knowledge.
✅ Competitors: Barre Above, Barrecertification, Booty Barre
Company Features:
Business model and pricing
• One-time purchase items range anywhere from $25 - $395.
• Approximately 2 new workshops or certifications are added each year.
• There are currently 18 workshops and certifications, three are in Spanish.
• Topics for one-time purchases include primary barre instructor training, barre anatomy, prenatal & postnatal, choreography with common barre class props, advanced cueing and more.
• Members pay $19.99/month or $169.99 annually. Legacy members pay $14.99 or $119.99.
• New content is uploaded each week and old content is rarely removed.
• There are currently 191 barre themed classes on Barre Now and 235 “Tracks”. Tracks are single songs choreographed 100% to the music.
• Each class/track is accompanied with a short choreography review video, download of the written choreography, and link to the playlist used.
Tech stack this product is built on: Squarespace, uScreen, Shopify, Zapier
Growth opportunity:
The company is a brand that has succeeded for the past seven years with no investors, bank loans or significant advertising dollars. The year over year growth between 2014 and 2020 has been a direct result of hard work from each member of the team. The drop in sales in 2021 was a direct result in the residual affect of Covid but can be overcome.
Currently, 2022 sales are tracking higher than this time in 2021. Because of the depth of online barre education content, it is a brand that can scale and grow quickly without any added payroll costs. The content the company creates is top notch, truly one of the best barre instructor training programs in the industry. For proof of this, see the reviews the company's Instructor Training receives on ACE. In total, 50 ACE participant reviews average as close as one can get to a five-star rating.
It is exciting to know what it could become with the proper acquisition.
Opportunities for growth include:
• Building the Spanish speaking market, primarily in Mexico
• Sponsor and present at fitness conferences in the US
• Invest in a digital marketing campaign in the US, Canada and Mexico to drive traffic to Barre Now
• Create nurture campaigns to speak to customers consistently to increase average dollars spent per customer
Reason for selling:
Founder is at a transitional point in life where she would like to see the value of the business be maximized, but does not have the time needed to invest.
The company is a brand that has succeeded for the past seven years with no investors, bank loans or significant advertising dollars. The year over year growth between 2014 and 2020 has been a direct result of hard work from each member of the team. The drop in sales in 2021 was a direct result in the residual affect of Covid but can be overcome.
Currently, 2022 sales are tracking higher than this time in 2021. Because of the depth of online barre education content, it is a brand that can scale and grow quickly without any added payroll costs. The content the company creates is top notch, truly one of the best barre instructor training programs in the industry. For proof of this, see the reviews the company's Instructor Training receives on ACE. In total, 50 ACE participant reviews average as close as one can get to a five-star rating.
It is exciting to know what it could become with the proper acquisition.
Opportunities for growth include:
• Building the Spanish speaking market, primarily in Mexico
• Sponsor and present at fitness conferences in the US
• Invest in a digital marketing campaign in the US, Canada and Mexico to drive traffic to Barre Now
• Create nurture campaigns to speak to customers consistently to increase average dollars spent per customer
Reason for selling:
Founder is at a transitional point in life where she would like to see the value of the business be maximized, but does not have the time needed to invest.
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