Marty M. Fahncke
Marty M. Fahncke has over 30 years of experience in building and growing
Startup Rapid Growth: Marty grew Williams Worldwide International to become one of the largest direct response agencies in the world, with revenue growth from $0 to $300 million/annual doing business in 70 countries.
Rapid Growth: As President of Thane Internet Group, helped build Thane International from $79 million to $600 million (including the division he grew from $0 to $30 million) He joined Thane International as the President of Thane Internet Group. The company had just been acquired by PE firm HIG Capital, and they brought Marty on to grow the brand new internet/e-commerce business from the ground up, as well as serve on the Acquisitions Team, which included sourcing acquisitions, due diligence, and integration of new entities into holding company.
Company turnaround: Took over as Director of direct marketing agency Gragg Advertising which had dropped from $60 million in revenue to $40 million due to management issues and government regulatory issues (for-profit education sector). Within 6 months, had executed a complete turnaround, which included trending revenues of $55 million. I also discovered a previously unknown “hidden asset” which resulted in $350,000 per month in direct bottom line profit on a resource that was previously being discarded.
Growth: As CMO of e-commerce company Barton Publishing, built revenues from average of $10k/day to over $40k/day, then implemented an influencer campaign featuring Mike Huckabee and Rush Limbaugh to increase revenues to $120,000/day.
Startup Growth: In role of CMO of Wholetones Inc, an E-commerce start-up which notched profitability from day one, and grew to $35 million, Innovative actions there included expansion of online marketing over to TV, where the product line launched on QVC doing over $400,000 in the first 8 minutes.
Maceo Jourdan
Maceo Jourdan is a serial entrepreneur with two decades of building businesses by creating great products and great marketing. With his background in discretionary and algorithmic trading, he is able to merge the risk management of a portfolio trader with the aggressive risk-taking of an entrepreneur to time business trends with uncanny accuracy.
Startup to Scale: Maceo scaled his company Insider Code from a $25,000 ‘friends and family’ loan to $23 million in annual sales in under 3 years while pioneering several new technologies in video streaming, asynchronous audio chat, and a revolutionary database methodology to handle large scale data. He led his team into developing some of the first cloud-based web applications as well as a best-in-class desktop application for high-frequency traders. Including acquisitions, the combined revenues at exit were just under $50 million with a remote workforce of just 26.
Turn Around: After his exit, Maceo was responsible for turnarounds as a confidential CEO/CMO for hire. Mixing direct response sensibilities with digital targeting and scalability, Maceo developed a non-linear integrated marketing system that reduced churn, on average, by 28% while increasing Average Order Value by 86%. His proprietary bidding algorithms enabled a niche CPG company in the pet food vertical to increase revenue from $6 million to $11.2 million allowing the team to successfully negotiate 3 key acquisitions and position the company as an add-on sale to Purina.
Growth: Working with Marty at Barton Publishing and Wholetones, Maceo ran the company’s “skunkworks” successfully developing the longest-running profitable ad in Facebook’s history and set several records for virality. His innovations pushed the product into new verticals scaling ad spend from $0 to $250,000 monthly while maintaining profitability and LTV without increasing churn.
Startup to Scale: Maceo scaled his company Insider Code from a $25,000 ‘friends and family’ loan to $23 million in annual sales in under 3 years while pioneering several new technologies in video streaming, asynchronous audio chat, and a revolutionary database methodology to handle large scale data. He led his team into developing some of the first cloud-based web applications as well as a best-in-class desktop application for high-frequency traders. Including acquisitions, the combined revenues at exit were just under $50 million with a remote workforce of just 26.
Turn Around: After his exit, Maceo was responsible for turnarounds as a confidential CEO/CMO for hire. Mixing direct response sensibilities with digital targeting and scalability, Maceo developed a non-linear integrated marketing system that reduced churn, on average, by 28% while increasing Average Order Value by 86%. His proprietary bidding algorithms enabled a niche CPG company in the pet food vertical to increase revenue from $6 million to $11.2 million allowing the team to successfully negotiate 3 key acquisitions and position the company as an add-on sale to Purina.
Growth: Working with Marty at Barton Publishing and Wholetones, Maceo ran the company’s “skunkworks” successfully developing the longest-running profitable ad in Facebook’s history and set several records for virality. His innovations pushed the product into new verticals scaling ad spend from $0 to $250,000 monthly while maintaining profitability and LTV without increasing churn.
Becky J. Smith
Becky Smith is a seasoned entrepreneur who has started multiple companies over the course of her career. She is also passionate about helping grow businesses. Becky and her team have been responsible for helping business owners bring in well over $50 million in revenue and have lead companies out of the start-up phase and into full-blown revenue producing giants.
With her vast knowledge of starting and building companies, Becky has now turned her sights on conquering mergers and acquisitions, helping company owners sell their businesses for the top dollar. She loves helping these owners exit the companies they worked so hard to build with money in their pockets to move on to their next adventure…or even retirement.
With her vast knowledge of starting and building companies, Becky has now turned her sights on conquering mergers and acquisitions, helping company owners sell their businesses for the top dollar. She loves helping these owners exit the companies they worked so hard to build with money in their pockets to move on to their next adventure…or even retirement.