With over 60 years of combined operational experience, the Partners of Westbound Road have a legacy of massive success, but instead of looking back, are always looking forward.
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MARTY M. FAHNCKE
Co-Founder and Partner
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BECKY J. SMITHCo-Founder and Partner
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Marty M. Fahncke
Meet Marty M. Fahncke (pronounced Fawn-Key), a seasoned world-class Marketer with over 30 years of experience in growing & scaling businesses, and over 20 years of experience in Mergers and Acquisitions. Marty's first taste of success in acquisitions came early on when a business he co-launched with some friends was acquired for 7 figures after just 18 months in business. But he quickly learned that the acquisition process is not always as easy as it seems. Fast forward to today and Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions. Along with his partners, they are actively acquiring businesses across various industries including e-commerce, consumer goods, health & wellness, agencies, SaaS, and more. In addition, Marty offers his expertise as an M&A Advisor, assisting business owners in the successful process of selling OR acquiring businesses. He knows that buying or selling a business can be time-consuming, stressful, and can occasionally be a roller-coaster of emotions. But with expert guidance from Marty and the team from Westbound Road, it can also be rewarding and lucrative.
As a Sell-Side Advisor, Marty helps business owners get a top valuation for their business with the least amount of stress and risk. He advises on selling strategy, marketing the business for sale, deal negotiation, due diligence, and every other step of the way until the deal is done and your money is in the bank.
As a Buy-Side Advisor, Marty focuses on helping companies execute a “Growth through Acquisition” strategy. He can help you determine if this strategy is right for your business, when the best time to execute an acquisition may be, and how to make it happen. Plus, he has over 230 different funding strategies for acquiring businesses WITHOUT depleting your hard-earned cash reserves. In fact, he can show you how it may be possible to acquire multi-million dollar businesses without spending a penny out of pocket!
A recognized expert in the field of business growth and acquisitions, Marty has been a featured keynote speaker and training on stages around the world and is a common guest expert on many of the top business and M&A podcasts (Tap here to learn more https://www.westboundroad.com/media.html)
At Westbound Road, our goal is simple: Save jobs, grow companies, and add enterprise value to our investors and partners.
If you're looking to buy a business, sell a business, or learn how to scale your current business through Acquisition or Strategic Investment, let's talk! Contact Marty today to learn more about how he can help you be successful in business acquisitions.
Becky J. Smith
Becky Smith is more than just an M&A professional—she’s a seasoned entrepreneur with a proven track record of starting, scaling, and successfully selling businesses. With over $50 million in revenue generated across multiple ventures, Becky understands firsthand what it takes to build a thriving company and, more importantly, how to position it for a profitable exit.
Her expertise extends beyond deal-making; Becky leverages her deep background in online marketing to help business owners maximize the value of their companies. By strategically positioning businesses for acquisition, she ensures her clients not only get top dollar but also transition smoothly into their next chapter—whether that’s retirement, a new venture, or well-earned freedom.
What truly sets Becky apart is her approachable and down-to-earth style. She believes that navigating the world of mergers and acquisitions shouldn’t be overwhelming or impersonal. Clients appreciate her ability to break down complex processes into clear, actionable steps while maintaining a friendly, professional approach. Whether you’re selling your business or looking for the right acquisition, Becky makes sure you feel confident, informed, and supported every step of the way.
Known for her straight-talking, results-driven approach, Becky is both a sharp negotiator and a trusted advisor. She believes every business sale deserves a strategy, not just a listing. With her unique ability to blend marketing insights with M&A strategy, she positions businesses in a way that attracts serious buyers and drives competitive offers.
If you’re considering buying or selling a business, don’t go it alone. Partner with Becky Smith and the team at Westbound Road and gain an advisor who treats every deal with the same care and precision as if it were her own—all while keeping the process as stress-free as possible. Reach out today and take the next step with confidence.
Her expertise extends beyond deal-making; Becky leverages her deep background in online marketing to help business owners maximize the value of their companies. By strategically positioning businesses for acquisition, she ensures her clients not only get top dollar but also transition smoothly into their next chapter—whether that’s retirement, a new venture, or well-earned freedom.
What truly sets Becky apart is her approachable and down-to-earth style. She believes that navigating the world of mergers and acquisitions shouldn’t be overwhelming or impersonal. Clients appreciate her ability to break down complex processes into clear, actionable steps while maintaining a friendly, professional approach. Whether you’re selling your business or looking for the right acquisition, Becky makes sure you feel confident, informed, and supported every step of the way.
Known for her straight-talking, results-driven approach, Becky is both a sharp negotiator and a trusted advisor. She believes every business sale deserves a strategy, not just a listing. With her unique ability to blend marketing insights with M&A strategy, she positions businesses in a way that attracts serious buyers and drives competitive offers.
If you’re considering buying or selling a business, don’t go it alone. Partner with Becky Smith and the team at Westbound Road and gain an advisor who treats every deal with the same care and precision as if it were her own—all while keeping the process as stress-free as possible. Reach out today and take the next step with confidence.
Steve Kilberg
Steve is a Internet Direct Marketing professional with over 20 years of business experience providing leadership, vision, and innovation. He received his MBA from the Leads School of business at the University of Colorado.
After making a conscious choice to take care of his aging parents he started his entrepreneurial endeavors. After consulting with local businesses he shifted to eCommerce where he built a 7 figure business on an idea his wife and he had at dinner one night.
This experience has led him to speak internationally due to his vision for seeing opportunities for growth inside various online businesses.
After making a conscious choice to take care of his aging parents he started his entrepreneurial endeavors. After consulting with local businesses he shifted to eCommerce where he built a 7 figure business on an idea his wife and he had at dinner one night.
This experience has led him to speak internationally due to his vision for seeing opportunities for growth inside various online businesses.
BILL O'CONNOR
Bill O’Connor has a career that includes operations and management, manufacturing, regulatory compliance, finance, logistics, supply chain, entrepreneur and more. This experience includes working with a variety of business owners, management teams, venture capitalists, and M&A partners. The successes range from start-ups, to strategic growth endeavors, and fortune 500 companies. His focus is always based on defining and executing the long-term goals.
He is a graduate of the University of Kansas (Rock Chalk!), resides in the Kansas City area with his wife, a huge Chief’s fan (gotta love Arrowhead), and a father of two (also Jayhawks). Free time includes volunteering with the Scouts BSA, working with community and youth organizations, country living, and time on the water.
Bill brings an objective approach to any project he tackles, with the best interests of all stakeholders as a priority. His versatility brings a customized approach to help a business succeed through the challenges of revenue growth, product expansion, new market entry, business volatility, and M&A.
He is a graduate of the University of Kansas (Rock Chalk!), resides in the Kansas City area with his wife, a huge Chief’s fan (gotta love Arrowhead), and a father of two (also Jayhawks). Free time includes volunteering with the Scouts BSA, working with community and youth organizations, country living, and time on the water.
Bill brings an objective approach to any project he tackles, with the best interests of all stakeholders as a priority. His versatility brings a customized approach to help a business succeed through the challenges of revenue growth, product expansion, new market entry, business volatility, and M&A.
Monique Messer-Baldwin
Monique is a Growth Advisor with proven systems for scaling by leveraging existing business assets and building targeted joint ventures. She is an acquisition and private lending expert with over 22 years of experience in acquiring real estate properties, judgments, and mortgages.
Monique has two degrees that are pretty geeky (BS in Elec. Engineering, MS in Elec. Engineering). When she's not advising amazing business owners on how to scale, she enjoys tennis, sautéed collard greens, and TED Talks.
Monique and her husband are on an extended adventure in Tulsa, Oklahoma, but Atlanta, Georgia is home.
Monique has two degrees that are pretty geeky (BS in Elec. Engineering, MS in Elec. Engineering). When she's not advising amazing business owners on how to scale, she enjoys tennis, sautéed collard greens, and TED Talks.
Monique and her husband are on an extended adventure in Tulsa, Oklahoma, but Atlanta, Georgia is home.
