SOLD!
SUCCESS STORY
Marco Fazio built a successful travel brand, Lito Travel that makes amazing foldable luggage made from recycledplastic bottles. These suitcases rocked the travel industry and he became a Forbes 30 Under 30 People to Watch. When it came time to sell his growing business, he turned to the experts at Westbound Road to help find a buyer, which lead to a successful acquisition.
Oh, and not only was the brand Global, but so was the deal! The seller was in The Netherlands, the buyer was in Canada, and we provided expert Advisory from the United States! That's right, Westbound Road works with business buyers and sellers from around the world!
Oh, and not only was the brand Global, but so was the deal! The seller was in The Netherlands, the buyer was in Canada, and we provided expert Advisory from the United States! That's right, Westbound Road works with business buyers and sellers from around the world!
Business Highlight:
EU-based brand (& Lufthansa partner) for compact & sustainable travel gear.
Profitable eCommerce creating and selling the world's most compact, sustainable travel gear. This company is a digitally-native D2C eCommerce travel brand based in Europe with an active community of over 10,000 IG followers and 7,000+ email subscribers.
✅ ~72% Wholesale margin, ~77% DTC Gross Margin
✅ TTM Blended ROAS 6.2x (all channels)
✅ TTM DTC ROAS 2.9x (Shopify only)
✅ Break-even ROAS 1.38x
✅ 70% TTM DTC Net Revenue, 30% Wholesale
✅ Competitors: Away, Rimowa, Herschelpan
Company Features:
Business model and pricing: DTC accounts for 70% of sales (e.g. Shopify) and marketplaces for 30% (e.g. Amazon, Lufthansa WorldShop)
Tech stack: this product is built onShopify, Google Analytics, Meta ads, Google ads, Kickstarter, Indiegogo, Kickbooster
Profitable eCommerce creating and selling the world's most compact, sustainable travel gear. This company is a digitally-native D2C eCommerce travel brand based in Europe with an active community of over 10,000 IG followers and 7,000+ email subscribers.
✅ ~72% Wholesale margin, ~77% DTC Gross Margin
✅ TTM Blended ROAS 6.2x (all channels)
✅ TTM DTC ROAS 2.9x (Shopify only)
✅ Break-even ROAS 1.38x
✅ 70% TTM DTC Net Revenue, 30% Wholesale
✅ Competitors: Away, Rimowa, Herschelpan
Company Features:
Business model and pricing: DTC accounts for 70% of sales (e.g. Shopify) and marketplaces for 30% (e.g. Amazon, Lufthansa WorldShop)
Tech stack: this product is built onShopify, Google Analytics, Meta ads, Google ads, Kickstarter, Indiegogo, Kickbooster
Growth opportunity:
TAM $145B, SAM $25B, SOM $11B just in the US market alone. Drivers of growth are: product pipeline, international marketplace expansion and doubling down on DTC community in US and EU.
I would love an eCommerce aggregator to scale my brand and be part of the advisory board.
TAM $145B, SAM $25B, SOM $11B just in the US market alone. Drivers of growth are: product pipeline, international marketplace expansion and doubling down on DTC community in US and EU.
- Expand to new markets
- Hire a B2B sales team
- Increase digital marketing
- Improve conversion rates
- Social media marketing
- Website
- Domain
- Social media accounts
- Brand
- Marketing materials
- Customers
I would love an eCommerce aggregator to scale my brand and be part of the advisory board.
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