SOLD!
SUCCESS STORY:
SELLERS:
"As first-time founders, we didn’t know what to expect from the acquisition process, let alone how to handle the twists and turns that inevitably happen along the way. Marty and his team confidently and expertly guided us through every step with invaluable advice, while hustling to meet our self-imposed short timeline.
The upfront fee almost scared us away, since most advisers do not take one, but it was worth every penny. In fact, we don’t think there would have been a deal (or at least not one as quickly or on as good of terms) without Westbound Road’s oversight.
We will be connecting every founder we know looking for an exit to Marty and his team going forward!"
Sydney Larson & Jason Holloway Co-Founders
Lily Bird, Inc
Read the press release: Nexwear Acquires Incontinence Products Brand Lily Bird
BUYER:
"Our company, Nexwear.com recently executed a strategic acquisition by purchasing a business represented by Westbound Road. In working with Marty and his team we found Westbound to be very professional during the entire process. Westbound Road efficiently helped us close on time, which was crucial to us. Overall the experience was organized and professional. I would recommend Westbound Road to anyone thinking about buying or selling a business."
Matt Anderson
Founder / Nexwear.com
"As first-time founders, we didn’t know what to expect from the acquisition process, let alone how to handle the twists and turns that inevitably happen along the way. Marty and his team confidently and expertly guided us through every step with invaluable advice, while hustling to meet our self-imposed short timeline.
The upfront fee almost scared us away, since most advisers do not take one, but it was worth every penny. In fact, we don’t think there would have been a deal (or at least not one as quickly or on as good of terms) without Westbound Road’s oversight.
We will be connecting every founder we know looking for an exit to Marty and his team going forward!"
Sydney Larson & Jason Holloway Co-Founders
Lily Bird, Inc
Read the press release: Nexwear Acquires Incontinence Products Brand Lily Bird
BUYER:
"Our company, Nexwear.com recently executed a strategic acquisition by purchasing a business represented by Westbound Road. In working with Marty and his team we found Westbound to be very professional during the entire process. Westbound Road efficiently helped us close on time, which was crucial to us. Overall the experience was organized and professional. I would recommend Westbound Road to anyone thinking about buying or selling a business."
Matt Anderson
Founder / Nexwear.com
Business Highlight:
Premium, customer-first brand for women in midlife and beyond. The company offers 5 product lines centered around bladder leaks, and is working to smash the stigmas and taboos surrounding the female body and to empower women who suffer from bladder control issues to be able to live their best lives.
This offering represents an unprecedented opportunity for a strategic buyer to add an additional product line and revenue stream, leveraging their current infrastructure to maximize profits derived from the recurring revenue stream.
Company Features:
Products are sold primarily on subscription (recurring revenue) and are items that women have indicated they don't want the hassle and embarrassment of buying in a retail store. $1.99 trial, followed by an automatic monthly delivery subscription. Products are high quality, and discreetly delivered. Customer retention is very high because this is a premium, customer-first brand for women in midlife and beyond.
We offer 5 product lines centered around bladder leaks, primarily on subscription, that women don't want to buy in the store. We're working to smash the stigmas and taboos surrounding the female body and to empower women to be able to live their best lives. TTM number represent 2021 full year P&L.
This offering represents an unprecedented opportunity for a strategic buyer to add an additional product line and revenue stream, leveraging their current infrastructure to maximize profits derived from the recurring revenue stream.
Company Features:
Products are sold primarily on subscription (recurring revenue) and are items that women have indicated they don't want the hassle and embarrassment of buying in a retail store. $1.99 trial, followed by an automatic monthly delivery subscription. Products are high quality, and discreetly delivered. Customer retention is very high because this is a premium, customer-first brand for women in midlife and beyond.
We offer 5 product lines centered around bladder leaks, primarily on subscription, that women don't want to buy in the store. We're working to smash the stigmas and taboos surrounding the female body and to empower women to be able to live their best lives. TTM number represent 2021 full year P&L.
Growth opportunity:
The global incontinence care products market size was valued at $14.30 billion in 2018 and is projected to reach $24.35 billion by 2026, exhibiting a CAGR of 6.9%, so there is HUGE opportunity for growth in this category. This business has struck a nerve with the target audience, as indicated by the substantial growth in revenue from $59,385 in 2019, up to $982,394 recurring revenue in 2021. As a fast-growing, but young business, this company is also optimal for the “growth specialist” acquirer who is looking for a business that is at the “tipping point” of massive success, and is perfectly positioned for the new owner who is ready to take the business to the next level of revenue and enterprise value.
Key assets
Reason for selling:
Founders have done the hard part of getting the business off the ground. Now it's time for a seasoned e-commerce business or strategic buyer from the category to acquire the business and scale to full potential.
Seller is flexible with terms or will provide discount for cash.
The global incontinence care products market size was valued at $14.30 billion in 2018 and is projected to reach $24.35 billion by 2026, exhibiting a CAGR of 6.9%, so there is HUGE opportunity for growth in this category. This business has struck a nerve with the target audience, as indicated by the substantial growth in revenue from $59,385 in 2019, up to $982,394 recurring revenue in 2021. As a fast-growing, but young business, this company is also optimal for the “growth specialist” acquirer who is looking for a business that is at the “tipping point” of massive success, and is perfectly positioned for the new owner who is ready to take the business to the next level of revenue and enterprise value.
Key assets
- Website
- Social media accounts
- Domain
- Mobile application
- Marketing materials
- Brand
Reason for selling:
Founders have done the hard part of getting the business off the ground. Now it's time for a seasoned e-commerce business or strategic buyer from the category to acquire the business and scale to full potential.
Seller is flexible with terms or will provide discount for cash.
Share this listing:
