Mobile / Outdoor / Rideshare
Business Highlight:
OFF MARKET
This company is an ad-tech business, with first-person data analytics as to the valuable diamond, wrapped up in an Out Of Home Advertising package, and tied with a gig-economy bow.
For the past 4 years, the hard work (and risk!) of getting this business from concept to revenue-generating entity has been done for you. Now, the company is poised for massive growth and should be looked at for its upside potential. With a growing population of drivers, a strong first-person user data play, and solid contracts for future revenue, this turnkey business will position a new owner for huge success.
This business will make a perfect acquisition for a brand marketing agency, outdoor advertising firm, ride-share company, mobile advertising agency, brand marketer, and more.
Priced far below market value, with an existing presence in multiple countries, and with an operating team ready and accessible to help you grow the business post-transaction, this business represents a unique opportunity to acquire a solid, revenue-generating business in the exciting, fast-growing, Billion dollar Out of Home Advertising sector.
Details:
Agency that provides access to a range of digital and traditional outdoor advertising assets and campaign tools through a double-sided online marketplace. Our campaign launch portal connects supply and demand-side customers to provide a commission-based revenue model. We currently operate at an average profit margin of 51% in our mobility advertising category.
This company is an ad-tech business, with first-person data analytics as to the valuable diamond, wrapped up in an Out Of Home Advertising package, and tied with a gig-economy bow.
For the past 4 years, the hard work (and risk!) of getting this business from concept to revenue-generating entity has been done for you. Now, the company is poised for massive growth and should be looked at for its upside potential. With a growing population of drivers, a strong first-person user data play, and solid contracts for future revenue, this turnkey business will position a new owner for huge success.
This business will make a perfect acquisition for a brand marketing agency, outdoor advertising firm, ride-share company, mobile advertising agency, brand marketer, and more.
Priced far below market value, with an existing presence in multiple countries, and with an operating team ready and accessible to help you grow the business post-transaction, this business represents a unique opportunity to acquire a solid, revenue-generating business in the exciting, fast-growing, Billion dollar Out of Home Advertising sector.
Details:
Agency that provides access to a range of digital and traditional outdoor advertising assets and campaign tools through a double-sided online marketplace. Our campaign launch portal connects supply and demand-side customers to provide a commission-based revenue model. We currently operate at an average profit margin of 51% in our mobility advertising category.
Growth opportunity:
Every $1 spent on out-of-home advertising returns $6 in ROI. However, the out-of-home advertising industry has failed to keep up with sophisticated advertisers and brands' growing demands.
Over the course of history, many local and national brands have relied on the "spray and pray" method—with no way to predict, reliably measure, or target attribution from an outdoor campaign.
Because of its complex and opaque nature, the outdoor industry is a far cry from today's modern digital world, where Facebook and Google campaigns can be placed in minutes, and success can be measured in a few clicks. It is clear—the outdoor advertising industry needs the next big thing...
Solution: This business makes simple & measurable out-of-home advertising solutions for our modern world.
We make launching outdoor advertising as easy as posting a Facebook ad. We have the technology to make buying out-of-home media trackable, easy, and at-scale, by leveraging a pool of outdoor assets on our easy-to-use marketplace platform.
With our easy to use platform advertisers can:
Profit number in this listing is based on Sellers Discretionary Earnings (SDE)
Outdoor advertising is a stable $67B total addressable international market
We have an unprecedented opportunity to capture the market.
In the past year, AdTech and Retargeting have grown 55% to a total market size of $60B; growth is projected at 88% in 2021 to be 41% of all total advertising sales.
The U.S. is the largest advertising market in the world, with ad spending amounting to $242.5B in 2020 The global international advertising market is projected to reach $769B by 2024
The top 200 advertisers collectively spent a record $163B on advertising in 2018.
Reason for selling:
Founders have completed the TechStars accelerator program, shepherded the business from concept through launch, secured initial flagship clients (including a Fortune 500 client with a guaranteed contract!) and are now ready to place the business in the hands of a team who can provide a strategic acquisition scenario to help take the business to the next level.
Every $1 spent on out-of-home advertising returns $6 in ROI. However, the out-of-home advertising industry has failed to keep up with sophisticated advertisers and brands' growing demands.
Over the course of history, many local and national brands have relied on the "spray and pray" method—with no way to predict, reliably measure, or target attribution from an outdoor campaign.
Because of its complex and opaque nature, the outdoor industry is a far cry from today's modern digital world, where Facebook and Google campaigns can be placed in minutes, and success can be measured in a few clicks. It is clear—the outdoor advertising industry needs the next big thing...
Solution: This business makes simple & measurable out-of-home advertising solutions for our modern world.
We make launching outdoor advertising as easy as posting a Facebook ad. We have the technology to make buying out-of-home media trackable, easy, and at-scale, by leveraging a pool of outdoor assets on our easy-to-use marketplace platform.
With our easy to use platform advertisers can:
- DEFINE their ideal target audiences with the help of predictive data.
- DESIGN campaigns from a plethora of available outdoor inventory.
- RETARGET any audience online that is exposed to real-world ads, increasing sales & conversions.
- MEASURE the performance of omni-channel campaigns in real-time with live analytics, and understand attribution and return on ad spend (ROAS).
- ADAPT a campaign's location, duration, and audience using geospatial data.
- Techstars backed and rapidly growing revenue
- Demand has been proven with SMBs; now, we are rapidly growing with enterprise clients and agencies.
- We are uniquely positioned to scale internationally. Most notably, Techstars has accelerated us in Turin, Italy, and we have already begun several pilots and partnerships with top brands, mobility partners, and advertising agencies overseas.
Profit number in this listing is based on Sellers Discretionary Earnings (SDE)
Outdoor advertising is a stable $67B total addressable international market
We have an unprecedented opportunity to capture the market.
In the past year, AdTech and Retargeting have grown 55% to a total market size of $60B; growth is projected at 88% in 2021 to be 41% of all total advertising sales.
The U.S. is the largest advertising market in the world, with ad spending amounting to $242.5B in 2020 The global international advertising market is projected to reach $769B by 2024
The top 200 advertisers collectively spent a record $163B on advertising in 2018.
Reason for selling:
Founders have completed the TechStars accelerator program, shepherded the business from concept through launch, secured initial flagship clients (including a Fortune 500 client with a guaranteed contract!) and are now ready to place the business in the hands of a team who can provide a strategic acquisition scenario to help take the business to the next level.
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