Center for Direct Marketing
Investor Marty Fahncke’s genius twist on a cure for revenue crunch
We’ve all heard horror stories of venture capital firms taking over companies in trouble to save them ~ with disastrous results: talent bolt for the doors, layoffs and miserable owners forced to give over control of their creation.
Marty Fahncke is definitely not one of those.
As a strategic investor, self-described Adventurist Marketer, Marty gravitates to offering resources and/or capital to restore and create much-needed new revenue streams. Saving businesses and savings jobs is his passion. He says it may take any combination of marketing strategies, investment strategies and/or merger and acquisition activities to craft a turnaround. Sometimes folks just need help to “get unstuck.”
Investor Marty Fahncke’s genius twist on a cure for revenue crunch
We’ve all heard horror stories of venture capital firms taking over companies in trouble to save them ~ with disastrous results: talent bolt for the doors, layoffs and miserable owners forced to give over control of their creation.
Marty Fahncke is definitely not one of those.
As a strategic investor, self-described Adventurist Marketer, Marty gravitates to offering resources and/or capital to restore and create much-needed new revenue streams. Saving businesses and savings jobs is his passion. He says it may take any combination of marketing strategies, investment strategies and/or merger and acquisition activities to craft a turnaround. Sometimes folks just need help to “get unstuck.”
I create money out of thin air
- Marty Fahncke, Adverturist Marketer and Investor
Marty knows what he’s talking about – he has helped companies create and raise between $1 million and $175 million!
In his interview with investor Jon Stoddard on the Top M&A Entrepreneur’s podcast, Marty describes that his non-traditional approach to raising money is often more than just finding new ways to increase revenues; it also includes looking at how to improve profits by looking at efficiencies.
I’ve known Marty over 20 years, since the time we tried to coach our colleagues in the direct response television (DRTV) industry to embrace internet marketing. The excuse at the time was that they were all too busy to learn something new. (Marty and I knew from our DRTV experience that the early bird makes the most profit. But that’s another blog post.) So I know that Marty has a long track-record of prescience and wisdom.
Marty and I both share a concern that many companies fail to establish an exit strategy. I recommend starting with that notion at the get-go as it affects a lot of decisions. During business declines during Covid, Marty noticed that more owners were just ready to retire. Those companies turn to someone like Marty for solutions that work.
Often its Marty’s resources that contribute to a winning solution for everyone involved: the company, new partners Marty brings in and Marty’s team. Watch the video below as Frank Felker, host of Radio Free Enterprise podcast, urges Marty to tell the story of how he helped a beekeeping company. It’s a great story with a terrific win for a company that needed some money for a new truck and got a lot more.
Marty knows what he’s talking about – he has helped companies create and raise between $1 million and $175 million!
In his interview with investor Jon Stoddard on the Top M&A Entrepreneur’s podcast, Marty describes that his non-traditional approach to raising money is often more than just finding new ways to increase revenues; it also includes looking at how to improve profits by looking at efficiencies.
I’ve known Marty over 20 years, since the time we tried to coach our colleagues in the direct response television (DRTV) industry to embrace internet marketing. The excuse at the time was that they were all too busy to learn something new. (Marty and I knew from our DRTV experience that the early bird makes the most profit. But that’s another blog post.) So I know that Marty has a long track-record of prescience and wisdom.
Marty and I both share a concern that many companies fail to establish an exit strategy. I recommend starting with that notion at the get-go as it affects a lot of decisions. During business declines during Covid, Marty noticed that more owners were just ready to retire. Those companies turn to someone like Marty for solutions that work.
Often its Marty’s resources that contribute to a winning solution for everyone involved: the company, new partners Marty brings in and Marty’s team. Watch the video below as Frank Felker, host of Radio Free Enterprise podcast, urges Marty to tell the story of how he helped a beekeeping company. It’s a great story with a terrific win for a company that needed some money for a new truck and got a lot more.
Marty Fahncke shares how he helped turn around a beekeeping business (and much more) with Frank Felker, host of Radio Free Enterprise podcast.
Marty doesn’t take a majority share to run roughshod and strip a company of its assets. He prefers to keep management in place and make sure key staff get skin in the game too. Stakeholders have the right mindset for a stellar turnaround.
In Jon’s interview, catch what Marty says about the importance of networking.
Marty doesn’t take a majority share to run roughshod and strip a company of its assets. He prefers to keep management in place and make sure key staff get skin in the game too. Stakeholders have the right mindset for a stellar turnaround.
In Jon’s interview, catch what Marty says about the importance of networking.
My connections have connections.
- Marty Fahncke, Adverturist Marketer and Investor
I agree. As someone who owes every job (except my first one) and even the chance to meet my husband, I totally know the power of relationship-building.
Marty specifically mentions how networking helped a bookkeeping company during his visit with Jon. Watch the video below for the case study and much more.
On his success, Marty says “Networking is the #1 source of deal flow [for me] without question.”
I agree. As someone who owes every job (except my first one) and even the chance to meet my husband, I totally know the power of relationship-building.
Marty specifically mentions how networking helped a bookkeeping company during his visit with Jon. Watch the video below for the case study and much more.
On his success, Marty says “Networking is the #1 source of deal flow [for me] without question.”
Marketing, Mergers and more about Marty Fahncke
Mark McRae Podcast
Marty M. Fahncke's interview with Mark McRae, CEO of Eagle & Cross Marketing Pty Ltd, out of Australia, who conducted one of the most impactful (and fun!) interviews Marty's ever been a part of!
It's a far-reaching, but in-depth interview, with focus on Marketing and Mergers & Acquisitions, but we range to topics of life, social media, success, failure and more.
Marty M. Fahncke's interview with Mark McRae, CEO of Eagle & Cross Marketing Pty Ltd, out of Australia, who conducted one of the most impactful (and fun!) interviews Marty's ever been a part of!
It's a far-reaching, but in-depth interview, with focus on Marketing and Mergers & Acquisitions, but we range to topics of life, social media, success, failure and more.
Chasing the Whale
Top M&A Entrepreneurs Podcast - Jon Stoddard
Chasing the "whale" acquisition. Why he lost it. What he learned. How he recovered. Building $100 Million in Dry powder for the next Acquisition. Why he loves doing this.
Chasing the "whale" acquisition. Why he lost it. What he learned. How he recovered. Building $100 Million in Dry powder for the next Acquisition. Why he loves doing this.
More Than One Way to Grow Your Business
Creative Genius Podcast - Gail Doby
What if you could double your revenue without increasing your marketing, networking or cold calling? Sound too good to be true? It might be more doable than you imagine. You just have to think differently about your business.
In this podcast Gail and Erin talk with management consulting and marketing wizard Marty Fahnke. In addition to providing strategic and creative direction to the twelve companies he owns, Marty has helped numerous million-plus-dollar companies become multi-million-dollar companies, utilizing a variety of growth strategies.
What if you could double your revenue without increasing your marketing, networking or cold calling? Sound too good to be true? It might be more doable than you imagine. You just have to think differently about your business.
In this podcast Gail and Erin talk with management consulting and marketing wizard Marty Fahnke. In addition to providing strategic and creative direction to the twelve companies he owns, Marty has helped numerous million-plus-dollar companies become multi-million-dollar companies, utilizing a variety of growth strategies.
Interview with Marty Fahncke - Business Investor, Adventurist Marketer, Entrepreneur and 30-year Success Growing Companies.
Absolute Business Mindset Podcast - Mark Hayward
Feature-length interview with Marty Fahncke, who is Business Investor, Adventurist Marketer, Entrepreneur, and 30-year Success Growing Companies.
We talk about his early career as a salesperson and how it was important to give him resilience in business.
Feature-length interview with Marty Fahncke, who is Business Investor, Adventurist Marketer, Entrepreneur, and 30-year Success Growing Companies.
We talk about his early career as a salesperson and how it was important to give him resilience in business.
Where to access business funds during COVID-19 recovery—and beyond
BLOG FEATURE: New Hope Network
Marty was featured in a two-part article series titled “How to access business funds during COVID-19 recovery—and beyond”
The two articles in the series are broken up into “traditional” and "alternative" sources of funds.
Marty was featured in a two-part article series titled “How to access business funds during COVID-19 recovery—and beyond”
The two articles in the series are broken up into “traditional” and "alternative" sources of funds.
The Biker
BikerPM Podcast
Anthoney chats with Marty about combining his passion of adventures with his marketing company, Adventurist Inspired Marketing. You will get a lot of value on how he runs his projects and works with his customers.
Anthoney chats with Marty about combining his passion of adventures with his marketing company, Adventurist Inspired Marketing. You will get a lot of value on how he runs his projects and works with his customers.
Smarter Ways to Invest in Social Media and Your Business
Get Social Now Podcast - Barbara Rozgonyi
How can you create money out of thin air? Let's ask Marty - he knows! Listen in for the answer to this intriguing question [and lots and lots of excellent ideas] as Barbara Rozgonyi interviews Marty M. Fahncke, a mastermind colleague she's been exchanging ideas with since 2009! Every other week, Marty proves how smart he is in their mastermind calls. Now, you can experience a bit of Marty's brilliance via Growing Social Now!
How can you create money out of thin air? Let's ask Marty - he knows! Listen in for the answer to this intriguing question [and lots and lots of excellent ideas] as Barbara Rozgonyi interviews Marty M. Fahncke, a mastermind colleague she's been exchanging ideas with since 2009! Every other week, Marty proves how smart he is in their mastermind calls. Now, you can experience a bit of Marty's brilliance via Growing Social Now!